Geekay Games launches first online games store in Middle East

Video Games Retail Specialist Geekay Games has announced the opening of its 14thStore. It is their Games centric WebStore which has gone Live. GeekayGames.Com will be the first online games store in the Middle East to stock a wide range of video games software, hardware and branded accessories. Anything that a Gamer 'core or casual' may require, they will have them.
Using the Internet is now one of the great unifying experiences for consumers everywhere.
Consumers are increasingly demanding the convenience to consume and interact with contentanytime, anywhere. Digital Migration and the changes in consumer behaviour have put extreme pressure on current business models, not only in the region but across the world.
Driven by improved consumption experiences and convenience, consumers are now ready to engage and pay for content online! This has spurred Geekay Games to radically rethink their approach to new sources of revenue, be it from offline or online transactions in the evolving digital value chain.
The idea of having our own webstore sprung to our mind when we realized that inspite of having 13 stores in the region we were not able to reach out to all gamers spread across the region. The positive responses that we got from our offline customers over the years convinced us that we were doing it right, that is providing the right product mix and services. Hence, we decided to replicate our offline business model into our very own online store!" said Kishan Palija, Managing Director at Geekay Group MEA.